In response to distributor requests for more tools to help marketing efforts with end-users, Leed’s, located in New Kensington, Pa., is releasing five project-based Idea Books in lieu of its traditional annual Holiday Gift catalog. These monthly pieces will focus on timely seasonal projects and offer something for everyone in terms of product ideas.
The first Idea Book launched on June 4 and focuses on Events & Outings with the aim of equipping distributors for everything from the next corporate golf outing to 5Ks and company picnics. It features seven new products while also showcasing popular in-line items like blankets, coolers, golf items, backpacks, and many other recreational or vacation-themed pieces. The second Idea Book, available the first week of July, offers Health & Safety items at every price point and for every project. Following months will focus on outfitting the Professional Workforce, preparing for Recognition Events, and lastly, products for Trade Shows, Meetings and Conventions.
“We are very excited to release our first Idea Book,” said Leanne Finney, director of marketing for Polyconcept North America. “Our goal is to provide distributors with the products they need when they need them, backed by the service and innovation they have come to trust from Leed’s. The Idea Books were created to move closer to this goal, and truly provide something for everyone.”
The five books feature minimal Leed’s branding to encourage distributors to use the pieces as a sales tool with their end users. For more information, visit www.leedsworld.com.
