There are plenty of companies that are looking to appeal to consumers with not only their goods, but also their logos. Tech.co devoted an examination to logo design trends for 2020, and we found ourselves drawn to the resulting takeaways, but especially the throwback logos and so-called “logo-less” logo designs.
From minimalism to gradient colorshttps://t.co/4FnCHLBinW
— Tech.co (@TechCoHQ) March 2, 2020
Tech.co asserts that so far this year, “we’re all struggling with media overload, and it’s tougher than ever for brands to break through.” Because of those assertions, it identified the top five logo design trends as geometric minimalism, gradient colors, multi-layered colors, throwback logos and logo-less logos.
While the explanations for the initial three contain great points, such as the gradient section’s note that “… logo design will continue following the clean and minimalist trend, only this time incorporating tasteful splashes of color and the multi-layered color portion’s point that purple will be a “popular choice for brand values like inclusiveness, wisdom, peace, and togetherness,” the last two categories of logo design trends are the most interesting to us, particularly the logo-less logo realm that we have touched on as it has gained in popularity.
Regarding the use of throwback designs, we, being quite fond of nostalgia, are not going to balk over companies’ enthusiasm for showing that what’s old can certainly be new again. Tech.co points to the 1980s and 1930s as being influential starting points for brands that appreciate consumers’ attraction to established looks, giving a nod to the Milwaukee Brewers for the return of their ball-in-glove logo. We have always admired that design, even if it did inspire this eyesore of a spring training cap. As for the logo-less logo infatuation, we could very much see that winning even more favor and including more than luxury brands in doing so.
As we all know, selecting a logo often ends up being a carefully thought-out process, with what seems like some occasional rushes to issue a brand signifier. Given the research that Tech.co has conducted, following these trends could prove a significant boost to one’s branding and overall acquisition of trust among partners and consumers. Businesses still obviously have to deliver appealing goods and have exceptional workers to promote those amenities, but a logo that adheres to one of these logo design trends, or maybe even incorporates at least two in vogue patterns, could soon find itself rubbing elbows with these revered displays of creativity.
