Logomark, Tustin, Calif., is the first to introduce a number of upscale Design Centers that offer personalized service to distributors. The centers are currently located in Chicago, New York, Atlanta, Orange County, Calif., and Dallas, which opened on Oct. 2.
“The design centers evolved from the success of our booth at PPAI Las Vegas,” noted Damian Want, senior vice president. “When we asked our clients what they enjoyed most about our booth, they said it was the fact that we displayed all of our products in one place. We made it tremendously easy for them to walk through and see what products best matched the needs of their clients.”
To give distributors an idea of just how grand Logomark’s 3,000-sq.-ft. Design Centers are, consider: being greeted for an appointment with wine (or other choice of drink) and cheese; a full display of more than 4,000 items, complete with 13 lines under one roof; and a well-trained manager to help conduct tours and presentations at your disposal.
“Our products are displayed in a first-class setting combined with state-of-the-art technology,” explained Want. “We see these centers as another component that makes Logomark special. We’re always looking for ways to make it easier for our distributor partners to be successful.”
“Design centers are open only to the trade—there is no walk-in traffic,” explained Want. “Customers are required to be certified promotional products distributors with a valid ASI or PPAI number. They contact us and arrange an appointment with the center’s manager.”
Besides being an upscale showroom to peruse the company’s products, Want said Logomark’s Design Centers provide other useful benefits for distributors.
“It reduces the distributor’s research time, allowing him or her to maximize order volume and explore ideas for future orders,” he said. Furthermore, Want said distributors can learn a lot by simply observing their clients shop the showroom floor. “They can learn so much about what their clients’ tastes are and the kinds of things they’re trying to achieve by paying attention to the kinds of products they select. They can apply this knowledge throughout the year as they build the account.”
The locations also offer distributors access to office and training space. “All of our centers are fully outfitted with wireless Internet, and if a distributor is meeting with a client, we have conference tables that can be utilized,” he said. “A number of distributors have also held training meetings at our centers, where they bring their staff in to learn about our products.”
As unique as the cities are that house them, Logomark’s Design Centers have taken on a life of their own. Want said the Chicago center is an early 1900 warehouse loft with exposed brick walls and ruff-hewn timber ceilings; the location on New York’s Fifth Ave. is housed on the top floor of a former department store building and features voltage ceilings, original masonry and a spectacular view of the city; the Atlanta Design Center is located on the 25th floor of the city’s premiere office building, the Concourse, and offers a spectacular view of the Georgian countryside; and the Dallas Design Center is located in the J.P. Morgan Center, the premiere office building in the region.
“We’ve strategically placed our design centers in areas where there are a lot of entertainment, dining and recreational options surrounding them,” he said. “We’ve had a number of distributors fly in clients for a meeting, and after spending the afternoon at the center, enjoy dinner and other forms of entertainment to cement the relationship.”
As for other locations, Want said Logomark will be opening more centers throughout 2007. “We’re looking at other major metro areas where we have a large base of distributor partners who we are eager to provide additional services to,” he concluded.
For more information, call (800) 789-4438 or visit www.logomark.com.
Logomark’s design centers display its full line of 4,000 products.
