Logomark, Tustin, Calif., has announced its recent partnership with Wishpond, a Vancouver, British Columbia-based global marketing campaign software company, to provide additional features within the MyLogomark Marketing Hub platform suite. The partnership will enhance the MyLogomark Marketing Hub platform by allowing distributors to integrate custom catalogs, packaging and marketing materials into cross-media campaigns for themselves and their clients.
Wishpond allows businesses to generate, manage and nurture their leads by using features, such as landing pages, personalized email marketing, drip campaigns and lead scoring.
“We’re excited to join forces with Logomark,” said Wishpond CEO Ali Tajsekandar. “Our collaboration will allow promotional product distributors to utilize a variety of digital mediums to reach their audience segments, and ultimately extend the life and awareness of their clients’ brands.”
Logomark launched its proprietary marketing software suite, MyLogomark Marketing Hub, earlier this year. MyLogomark Marketing Hub is an online portal allowing promotional product distributors to create custom catalogs, packaging, marketing materials and cross-media marketing campaigns.
“This partnership with Wishpond gives our distributors the power to build a full-scale marketing campaign for any brand, starting with promotional products and going beyond to custom landing pages, e-blasts and re-marketing programs, built-in data analytics, sales lead management tools, and more,” said Logomark CEO Trevor Gnesin. “This platform will change the way brand managers view promotional products—lifting them higher in priority when it comes to allocating advertising dollars.”
Logomark expects to expand this program later this year, and in 2016 plans to open the platform for new distributor registration.
“This is just the beginning,” Gnesin added. “We’re looking at more revolutionary technologies that allow our products to say more and do more for our customers—so they can deliver powerful, complete and fully integrated marketing campaigns that improve their businesses,. Now, we can offer more tools and features than before to help distributors take full control of their individual branding, as well as producing effective campaigns that sell their products.”
For more information on Logomark, visit www.logomark.com.
