McDonald’s Goes Quality-Over-Quantity for Saweetie Co-Branded Meal, Merch

Brendan Menapace

It seems like McDonald’s is just going to keep making branded meals with musicians forever. It’s worked so far—why stop now?

Unlike the partnerships with Travis Scott and J. Balvin, which sort of had a very maximalist approach with an enormous assortment of branded merchandise, the new Saweetie meal goes for more quality over quantity.

Yes, like all of the other meals before hers, Saweetie’s meal includes branded packaging like sauce packets. But her actual merchandise has more of a high perceived value, and isn’t available to everyone (at least not yet).

Fans have to enter a sweepstakes to win two limited edition Brandon Blackwood bags, adorned with the literal golden arches of McDonalds. The prize also includes tickets to see Saweetie perform in Las Vegas.

That’s a bit of a step up from the BTS bags, which were just regular paper bags with the BTS logo, but those still sold on eBay (whether they had some residual fry grease or not).

Like the BTS meal, though, the Saweetie promo does include staff T-shirts.

It will be interesting to see whether McDonald’s continues this slightly scaled-down approach for future co-branded tie-ins, or whether certain partnerships will call for more robust e-commerce offerings. But it appears that these promotions have been successful enough for McDonald’s that it will continue rolling them out.

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