McDonald’s has debuted its first-ever clothing line, which features an all-over print of its famous Big Mac. The fast food chain showcased its new fashion line as part of its “I’m Lovin It 24” campaign last week at a “McWalk” fashion show in Stockholm, Sweden.
The items will be available online, with proceeds contributing to Ronald McDonald House charities, according to The Independent.
The line includes matching thermal tops and bottoms, a raincoat, bed sheets, wallpaper, rain boots and even a coat for dogs.
“We’re proud of the Big Mac—the most popular burger in the world and the most popular burger in Sweden,” a McDonald’s spokesperson told the Independent. “Millions of Big Macs are sold in Sweden every year and the burger has a lot of fans. This is why we’ve chosen to sell Big Mac products exclusively in our own web shop.”
The thermal top is available for approximately $58, and will only be available online in Sweden. According to Zacks, the Big Mac thermal underwear was made as part of the sponsorship of the Swedish alpine and cross-country skiing team by McDonald’s Sweden.
The “I’m Lovin It 24” campaign includes 24 McDonald’s-themed events in 24 cities over the course of a day. Other events include a giant ball pit in Sydney, a huge Big Mac jigsaw puzzle in Madrid, a “McOrchestra” in Vienna, and a concert in Los Angeles.
Currently, the Big Mac-themed apparel is only on sale in Sweden, but maybe McDonald’s can make a grand reveal in America, rivaling the excitement over the return of the McRib.
