The Metropolitan Transit Authority (MTA), which handles New York City and the surrounding area, issued special MetroCards co-branded with Supreme, a popular street wear company.
New Yorkers could buy the cards for face value, making them no more valuable than the classic yellow ones, but the highly sought-after Supreme logo has boosted the special cards’ value. According to the New York Daily News, the Supreme cards are selling between $40 and $130 on eBay. The cards are, however, loaded with two fares, making it at least worth $5.50.
On Monday morning, New Yorkers were lining up to buy the Supreme cards, just like they would stand outside of a brick and mortar shop to buy the latest Supreme items.
This speaks volumes to the power of brand loyalty. MetroCards are just a way of life for people in the New York metropolitan area, and don’t usually bring about this much hype. But, when they slapped a popular logo on them, they became that much more valuable.
For the record, the MTA has been selling ad space on their MetroCards since 1995.
