National Pen Company, San Diego, Calif., has acquired distributor Atlas Pen & Pencil of Hollywood, Fla. Both companies will continue to operate as separate entities under their respective company names and brands.
Of the acquisition, Rich Schulte, National Pen CEO, said: “National Pen has been growing steadily for several years now and intends to continue its growth, both organically and through carefully chosen adjacent acquisition opportunities. Both companies have long traditions in the direct marketing of promotional products; yet our customer base overlaps very little.”
“This acquisition paves the way for marketing and sales synergies, which will provide strong advantages for both companies,“ added Bob Schneider, Atlas Pen CEO.
Former Atlas Pen owners, Bob and Eric Schneider have agreed to assist the company’s management as consultants over the next year. National Pen has announced Gregg Kornfeld, senior vice president of marketing, will assume the role of general manager.
For more information, visit www.nationalpen.com or www.atlaspen.com.