Newton Manufacturing Company, located in Newton, Iowa, has published “Advertise in Style,” a white paper explaining how and why promotional apparel helps build brands. The white paper is intended to help distributors and their customers improve the effectiveness of their promotional apparel. “Advertise in Style” is free and available for download here.
“Apparel is one of the most important categories in our industry,” said Molly Beavers, Newton’s senior marketing manager. “Our goal is to provide tools to help our representatives and their customers create more effective and profitable promotions, especially with apparel.”
“Advertise in Style” explores how caps, T-shirts, jackets, etc. become personal endorsements of a brand and drives business for the advertiser. The white paper also provides ways to apply apparel to the marketing mix and tips for choosing the right style, features and decoration method to fit any internal or external branding objective.
“Color and size merely scratch the surface when choosing an effective apparel piece,” explained David Schaaf, Newton’s marketing communications coordinator and author of the white paper. “This white paper is a guide to more strategic decisions on promotional apparel.”
For more information, visit www.newtonmfg.com.
