Beverly R. Moore, wife of the late James Moore, owner of Bay State Specialty Co., passed away peacefully on Aug. 3 after a short illness. Moore had been involved in the promotional products association’s education efforts (formerly SAAI), leading several programs on creativity as well as selling strategies focused on left- and right-brain learning styles. Moore was also involved with PPAI’s board of directors on several occasions, in a facilitator’s role during PPAI’s strategic planning efforts in the mid ’80s. In addition to the national association, Moore also worked with SAAGNY’s and NEPPA’s (formerly SAANE) board of directors assisting both in their strategic planning.
Moore was born in Marshalltown, Iowa to Lester and Ella (Hisenrote) Dudek. She attended Iowa State University (Pi Bet Phi) and graduated in 1956. Soon after graduation, Moore married her husband of 53 years, James Moore, and they started their life together in Cedar Rapids, Iowa, where she volunteered for multiple community organizations, including serving for the local United Way chapter. In 1976, Beverly and James moved their family to Duxbury, Massachusetts where James was appointed President of Bay State Specialty Company, then located in Middleboro, Mass.
In the mid ’80s, Beverly founded Choice Point, a Duxbury, Mass. consulting firm focused on improving organizations creativity and knowledge of left- and right-brain learning styles. Among her clients were several Fortune 500 companies, as well as a long-standing relationship with Arthur Anderson, providing education and training for them at their St. Charles, Ill., training center.
Throughout her life, Moore was an advocate for creativity and was a regular attendee and educator/facilitator at the Creative Problem Solving Institute (CPSI) in Buffalo, N.Y. Her greatest loves were her devoted husband, traveling the globe and welcoming people into her home to celebrate life.
Moore leaves behind four children: Julie Moore and her partner Patricia Mullee, of Duxbury Mass.; Daniel Moore of Carver, Mass.; Michael Moore and his wife Joanne of Plymouth, Mass.; and Joel Moore and his wife Laurie, of Plymouth, Mass. Beverly was the proud grandmother of eight grandchildren and three great-grand children.
A memorial service will be held in her honor at 3 p.m. on Thursday, Aug. 21, at The Pavilion at Plimouth Plantation, 137 Warren Ave., Plymouth, Mass. In lieu of flowers, donations may be made in her honor to the Promotional Products Education Foundation—www.ppef.us.
