The future of print will increasingly be individually customized with the images we want, delivered wherever we want, printed on demand when we want, and applied to whatever products we choose – The Target Report, May 2021.
This inexorable trend has accelerated in the Covid and post-Covid periods. Initially, social distancing and the ease of online ordering was a factor, as was the desire to spruce up our personal at-home spaces with personalized décor. Going online first to order unique items is now often the go-to first response, picking up the phone and engaging in personal interaction a comparative nuisance. Ordering many types of printed items is no exception.
Building a robust and efficient online system has increasingly been accomplished with the support of well-heeled private equity funds seeking the higher margins possible with the scale and automation obtainable in an online environment.
Read the full article on Printing Impressions.
