PassAlong Networks, Franklin, Tenn. and PromoCard Services, Miami Beach, Fla., announced the launch of an MP3-only online store to make downloading gift cards and music incentive programs more accessible. The MP3-only download store (http://MP3.BallyhooMusic.com) will feature more than two million songs from both independent labels and major market label EMI, making it the largest legal MP3 catalog that includes songs from a major label.
Utilizing PassAlong Networks’ StoreBlocks music distribution platform, which supports Safari, Internet Explorer and Mozilla Firefox browsers, the MP3 tracks available at the site work well with both Macintosh and Windows operating systems.
Music download cards and gift cards can be offered at retail counters, included inside product packaging, or distributed at concerts and other events. The promotions are PIN-based (personal identification numbers) and can be used in virtual promotions where PINs are sent out via e-mail or printed on transaction receipts. Consumers then can visit a branded Web page to redeem their gift cards.
“Gift cards and incentive programs have the most marketing value when they reach as broad an audience as possible with an engaging and easy-to-use experience for consumers,” said Dave Jaworski, CEO of PassAlong Networks. “Music downloads offer great potential as incentive marketing tools, but interoperability across multiple platforms is essential for these programs to succeed.”
For more information on PassAlong Networks, call (615) 425-5999 or visit www.passalongnetworks.com.
For more information on PromoCard Services, call (415) 828-8298 or visit www.promocardservices.com.
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