Promotional Products Association International (PPAI), the Irving, Texas not-for-profit association for more than 10,000 member companies of the $16.5 billion promotional products industry, today announced PPAI and the Specialty Advertising Association of California (SAAC) have come to terms on an agreement to produce PPAI’s brand. at The 2012 SAAC Show, August 8-9, 2012, at the Long Beach Convention Center in Long Beach, California.
“We are excited that PPAI and SAAC will work together once again to bring brand. to The 2012 SAAC Show,” said Darel Cook, director of expositions for PPAI. “Incentive and recognition products are an important product segment for each of our organizations. Being able to present a West Coast opportunity for distributors to see branded products and to learn how to incorporate them into their sales is a key initiative for PPAI.”
PPAI’s brand. is the industry’s most highly-regarded incentive products showcase, giving the industry an all-access pass to the $46 billion incentives market. brand. presents a dedicated environment for the industry to come together face-to-face, preview the hottest branded products from the best names, and learn how to add incentives to the product and marketing mix.
“brand. returns and I couldn’t be happier,” said Craig Reese, president of SAAC. “This will be our third year in partnering with PPAI to bring brand. to our Long Beach show. It keeps getting bigger and bigger every year and more premium companies are finding the value in being inside the brand. aisle. For distributors, it brings them new products to show and sell their customers, especially now with name brand products being sought more than ever.”
