Irving, Texas-based Promotional Products Association International (PPAI) announced its business media group received a Platinum Award in the 2009 Hermes Creative Award competition judged by the Association of Marketing and Communication Professionals (AMCP). The team was recognized for its PPAI Publications Pub-opoly game, a customized Monopoly-like board game that was created as a tool to generate awareness of PPAI’s full range of publications.
Advertising manager Melissa McGrath-Klusmeyer worked with PPAI supplier member Late For The Sky Productions in creating the customized board game, which was a component in this year’s “Get In The Game” publications marketing campaign.
The Hermes Creative Awards competition is an international competition for creative professionals in the concept, writing and design of traditional and emerging media. This year, there were more than 3,000 entries with only 17 percent recognized at the platinum level.
“Congratulations go to our business media team,” said Steve Slagle, CAE, PPAI president and CEO. “The Pub-opoly game is an original and imaginative promotional product and marketing tool that cuts through the clutter by providing useful information to our marketplace about PPAI’s publications.”
