Irving, Texas-based Promotional Products Association International (PPAI) announced a partnership with the Montvale, New Jersey-based Specialty Advertising Association of Greater New York (SAAGNY) to bring PPAI’s “brand.,” a recognition, awards and engagement showcase, to PROMOTIONS EAST 2010, June 6-9 at the Atlantic City Convention Center in Atlantic City, N.J.
Launched at The PPAI Expo 2009, the brand. showcase will start the year at The PPAI Expo 2010 and will make a stop on both coasts—first on the East Coast at PROMOTIONS EAST and then on the West Coast at the Specialty Advertising Association of California (SAAC) Show in Long Beach, Calif.
“As the largest and longest-running promotional products event in the Northeast, PROMOTIONS EAST is the ideal place to share the brand. experience,” said Darel Cook, PPAI director of expositions. “The showcase is sure to bring significant opportunities to promotional consultants in the area who want to integrate incentives into the solutions they offer their clients. It will also provide a more cost-effective venue for the many branded-products companies exhibiting at the showcase that are headquartered on the East Coast.”
PPAI’s goal is to expand the reach of brand. beyond The PPAI Expo and offer promotional consultants, in a regional setting, the chance to explore new sales opportunities in the recognition, engagement and incentive markets. The showcase will be conveniently located on the show floor and will offer the same atmosphere and presentation as the brand. showcase at the PPAI Expo.
“The premium market is a growing segment of our industry and the SAAGNY board is very excited to partner with PPAI to offer brand. as an additional benefit to our attendees,” said Jonathan Riegel, CAS, president of Concepts Unlimited and president of SAAGNY. “With our already strong show and PPAI’s expertise in producing this type of event, we are confident this will be a great experience for both exhibitors and attendees at PROMOTIONS EAST.”
“As the marketing and sales arm for PROMOTIONS EAST, we are pleased that brand. will be integrated into the 2010 show—offering distributors one more reason to attend the industry’s premier East Coast event,” added Matt Barnes, publisher, Promo Marketing.
For more information about or to exhibit at brand., please contact Joel Baker at [email protected] or (972) 258-3021. For more information about or to exhibit at PROMOTIONS EAST, please please visit www.promotionseast.org.
