Prime Line, Bridgeport, Conn., has launched a trends report called #WhatsTrendingNow, featuring topical stories on industry and business trends along with a blog. You can view the first issue here.
The inaugural issue of this quarterly report includes stories on politics, active living and travel, plus a blog called, “Using Technology for a Good Cause.” The summer issue is expected to include trend stories on education, football and breast cancer awareness.
“We created #WhatsTrendingNow to provide distributors with unique insights to help them sell popular seasonal markets,” said David Fiderer, Prime Line’s director of marketing.
The report includes entirely original content derived from research provided by ProMark, a division of Promo Marketing and NAPCO Media, the agency with which Prime Line has partnered for this venture.
Prime Line released #WhatsTrendingNow across all of Prime Line’s and Jetline’s social media pages, including Facebook, Twitter, LinkedIn, commonsku and Instagram.
“The reaction was immediate and overwhelmingly positive,” said Fiderer. “Distributors shared and reposted our content to their personal and company pages, which is the result we hope for with social media.”
With Prime Line’s acquisition of Jetline now positioned as the company’s value line, “We need to continue to communicate information to customers about our expanded product offerings and services,” said Jeff Lederer, president and CEO of Prime Line. “Creating useful sales tools like #WhatsTrendingNow is part of this strategy.”
For more information about Prime Line, visit www.primeline.com.
