Prime Line, Bridgeport, Conn., announced that its 2016 catalog features 124 new items, and is available with customizable covers in both print and digital editions. The 320-page catalog includes U.S. and Canadian pricing and can be ordered online.
Prime expanded its exclusive MopToppers collection by adding seven new items, including a highlighter pen, stress ball, keychain and desktop cellphone holder.
“The MopToppers items we introduced last year far exceeded our expectations,” said Jeff Lederer, CEO of Prime Line. “Our new line extensions were very well-received at both the ASI Orlando and PPAI Las Vegas shows.”
The company fortified its bags category with 21 new designs and several new collections, such as tote bags, backpacks, lunch bags, tablet cases and duffel bags.
The Tuscany Collection by Leeman New York continues to expand across categories, such as journals, luggage tags, padfolios, tech accessories, pens, drinkware and gift sets.
“[The collection is] popular because it has the look and feel of leather, but at a fraction of the price,” said Lederer. “Another important element to this collection is that it offers continuity in colors and textures, which makes it attractive to program buyers.”
The catalog also marks the introduction of Prime Line’s custom packaging service, which involves printing folding cartons with options for embossing, foil stamping and decorative coatings.
Both versions of Prime Line’s 2016 catalog are available with a distributor imprint on the cover. Distributors can order the print version by emailing [email protected], and can find the digital version here.
In early January, Prime Line announced a deal in principle to acquire Jetline, Gaffney, S.C., from Gemini Manufacturing, which is scheduled to close formally later this month. Jetline’s 2016 catalog features 108 new, value-driven items. Distributors can order the Jetline catalog at www.jetlinepromo.com or by emailing [email protected].
For more information on Prime Line, visit www.primeline.com.
