Sometimes the most memorable prints aren’t defined by the graphic on the front — they’re created by the details the end-wearer discovers along the way.
In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece. Along the way, he offers practical ideas every screen printer can use to create merchandise that stands out, sparks conversation, and keeps customers coming back.
Watch the full video on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
