Cleveland-based Proforma announced the latest addition to its owner network today. Corporate Selections, a multimillion dollar distributor in East Gurley, Ala., has joined Proforma. Its owner Gail Berkowitz founded the company in 1994 and now will look to Proforma to grow the business through expanded marketing capabilities and services.
“I’ve been on my own in this business for more than 20 years,” she said. “While I was able to achieve multimillion-dollar success, I knew that I needed a partner to help me take my business to the next level. After carefully considering all my options in this industry, Proforma proved to be the best fit for my business. The level of support, resources and knowledge Proforma offers is unlike any other distributorship.”
Corporate Selections specializes in serving the health care, finance and technology industries, as well as securing military contracts. Originally focusing primarily on promotional products, Berkowitz plans to tap into Proforma’s vast supplier partner network to expand her range of services to include print, digital media and e-commerce.
“We are excited to welcome Gail Berkowitz to Proforma and help her achieve her dreams in this industry,” said Greg Muzzillo, founder of Proforma. “Our priority is helping our owners achieve their definition of success. Proforma has the largest group of million and multimillion-dollar owners, so we understand the unique needs of large distributors and the resources they need to experience further growth. We have created a custom business plan for Gail that will put her on track to win major accounts and thrive in her business.”
Since joining Proforma, Berkowitz has worked with the major accounts team and her strategic adviser to develop a tactical plan for targeting C-level prospects. Using Proforma’s network of international suppliers and partners, Berkowitz will be able to present a larger network of resources to high-level clients.
“Proforma’s global positioning is going to give me a distinct advantage in competing for enterprise-level accounts,” said Berkowitz. “By setting myself apart with the resources I have with Proforma, I’m poised to achieve my goal of doubling my sales over the next few years. I’m confident with Proforma I can experience significant, multimillion-dollar growth, quicker than I could with any other partner.”
Proforma offers each Proforma member a full suite of tools, including access to award-winning marketing campaigns, a newly enhanced technology platform, financial backing, free credit insurance, the buying clout that increases their profits up to 15 percent with a proven vendor network and more.
For more information, visit www.onlyproforma.com.
