This past Halloween, Promo Marketing teamed with L.A. T Sportswear Inc. and American Apparel to showcase new and popular chidren’s apparel in action on our staff’s kids. The shoot included photography and video footage of the fun-filled day, which will be featured in the Promo Marketing December issue. Promo Marketing’s video editor Brittany Hahn explained her vision for the shoot.
“We originally tried to come up with exactly how we wanted the video to look—what type of footage we’d include in it [and] what we wanted to capture on camera,” Hahn said. “We quickly realized that not only would it be easier, but more interesting to simply dress the kids in the clothes, give them toys and roll the cameras—no staging necessary. The video is all about kids being kids and looking great doing so.”
Mallory Martin, sales and marketing manager for Ball Ground, Georgia-based L.A. T Apparel, thought the video was a great idea. “There is no better way than to see our Rabbit Skin’s apparel in action.”
L.A. T Apparel’s Rabbit Skins is a top selling brand for infants and toddlers that’s 100 percent CPSIA-complaint, and features colorful items, like dresses, tees, hoodies and more.
When it comes to selling and selecting children’s apparel for promotional use, Martin explained how kids clothing tugs at the heartstrings.
“Children’s apparel tends to be an emotional purchase for the consumer,” she said. “The easiest sell is the one that has that ‘Awww, how cute’ factor. Tutu bodysuits for girls and baseball or football bodysuits for boys are an instant emotional tug with an even higher pre-conceived value.”
Martin also had some style tips to provide for the readers.
“Children’s apparel needs to be fun, safe and comfortable,” she said. “Rabbits Skins apparel has a rainbow’s array of colors, with the security of CPSIA testing, and the softest hand in fabrics.”
Check out the finished product of the children’s apparel video here:
