Before accepting the ALS Ice Bucket Challenge last month from Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., Nikki Stella, Promo Marketing’s group president/publishing director and the rest of the Promo Marketing and Print+Promo teams nominated coworkers as well as industry folks and organizations to reciprocate. Many of them have done their own ice bucket challenge and/or donated to ALS.
As of last week, donations have reached more than $100 million and ranged from $1 to $200,000, according to The ALS Association.
“People have responded with such generosity it is truly remarkable and we couldn’t be more appreciative, said Barbara Newhouse, president and CEO of The ALS Association. “These donations will truly help fuel our fight against ALS in ways that were never before possible.”
Here are the videos of those whom we have nominated and who have completed the ALS Ice Bucket Challenge.
Jim Harvie, Print+Promo publisher, nominated the Proforma team:
Tim Lawson, Promo Marketing’s marketing strategy manager, challenged Kristen Trotta of Trade Only:
Mike Bloom, account manager at Promo Marketing, put Alex Morin at Debco and Gary Ban from Innovative Adhesives on the spot.
Mike Cornnell, executive editor of Promo Marketing, convinced Dale Denham of Geiger to complete the ice bucket challenge. Denham also added a few additional challenges:
Meghan DeFrancesco, vice president/publisher of Promo Marketing, put both SnugZ USA and Sweda Company LLC up to the task:
Colleen McKenna, executive editor of new media and custom publishing for Promo Marketing, nominated Elise Hacking Carr, Print+Promo’s executive editor:
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