PromoCard Services, Miami Beach, Fla. added a new promotion to its portfolio—Latin America phone cards. The new prepaid phone-card promotion offers flat rate calling to Mexico, Central and South America.
With more than 42 million Hispanics living in the United States, comprising $800 billion in annual spending, distributors of promotional products are paying more and more attention to this market segment. “Brands that are doing the best job of attracting Latino consumers are not just lucky, but regularly utilize credible research to understand how to best satisfy the needs of their potential customers,” explained Dr. Edward T. Rincón, principal investigator of a recent survey by Dallas-based Rincon & Associates.
“The Latin America phone cards are key to increasing brand awareness within this market,” says Clare Gray, who handles sales and production for Robustelli Merchandise Services, Stamford, Conn., a company that specializes in brand promotions. Robustelli recently developed a Latin America phone card campaign for its client Unilever. “The premium was well received by customers, and PromoCard Services proved to be a dependable, reliable vendor,” added Gray. She noted further that she would definitely try this sort of promotional product promotion in the future.
Paul Sorota, president of PromoCard Services, explained, “At PromoCard Services, we strive to create the most effective promotions for each particular client. Brand marketing is not a ‘one-size-fits-all’ proposition. With the Latin America phone card, marketers can effectively cater to the Hispanic consumer, putting a valued premium in their hands, and generating ongoing product awareness.”
For more information on PromoCard Services, call (877) 877-8200 or visit www.promocardservices.com.
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