S&S Activewear, Bolingbrook, Ill., has entered the school uniform market with the addition of French Toast, the best-selling brand of school uniforms.
According to Margaret Crow, marketing director, the decision to carry school uniforms came at a time when increasing numbers of schools nationwide are adopting dress codes that often include uniform requirements. “It wasn’t that long ago that uniform polices were limited to private and parochial schools,” said Crow. “Today, however, we’re seeing an increasing number of public schools instituting uniform requirements because of the numerous benefits they’ve been proven to generate for both students and educators, including increased attendance and a greater emphasis on learning.”
A recent study by The NPD Group, Inc. shows the school uniform market surpassed $1 billion in annual sales for the first time in 2001 and has increased each consecutive year. The French Toast label was introduced in the mid-1990s and has grown into the nation’s best-selling brand of school uniforms, primarily by offering long-lasting, durable basics for both boys and girls in an array of sizes.
“With the uniform market expanding indefinitely, it makes sense for us to offer our customers the very best name brand in the industry,” added Crow. “French Toast’s expanded size selection means we can outfit children of all sizes, and the clothes will last.”
For more information, call (800) 523-2155 or visit www.ssactivewear.com.
