Seattle-based SanMar Corp, a leading supplier of imprintable apparel and accessories, announced the unveiling of its Women’s 2008 Sizing Edition: Find the Fit that Flatters. The 12-page sizing catalog debuts three new women’s fit designations and helps dispel the confusion that often surrounds women’s sizing and fit.
Organized according to each of the three new women’s fit options—classic, contemporary and junior—the Women’s Sizing Edition allows customers to quickly and easily recognize the distinctive features of each silhouette. In addition, the catalog, with its fashion-inspired photography and easy-to-use layout, provides helpful production suggestions for women’s styles within each fit category.
“Like the retail market, we in the promotional industry frequently hear women voicing how difficult it is to find the right size and fit,” explained Lee Strom, senior marketing manager at SanMar. “This new guide responds to that concern; it’s the perfect resource for female customers and those buying for them.”
The guide also offers a pull-out sizing poster, which distributors can use as an educational tool, a showroom piece, or an end-user take-away. As Strom noted, “The pull-out poster really extends the life of this valuable guide. With attractive appeal, the poster visually depicts women’s sizing and fit options.”
The Women’s 2008 Sizing Edition, featuring the SanMar private label brands Red House, Port Authority, District Threads, Sport-Tek and Port & Company, will be offered starting in January. A copy may be requested at the companies website or telephoning SanMar directly.
About San Mar:
SanMar Corporation is a leading supplier of wholesale apparel and accessories including Nike Golf, Tiger Woods Collection, PING Collection, OGIO, Red House, Port Authority, Port & Company, District Threads, CornerStone and Sport-Tek. A family owned business since 1971, SanMar has six national distribution centers.
For more information on SanMar, visit www.sanmar.com or call (800) 426-6399.
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