Selco Custom Time, Tulsa, Okla., has teamed with promotional watch industry veteran Steve Soffa to create A*Belle Promotional Time—a new line of promotional watches that will be unveiled in the third quarter of 2006. The line will feature an eclectic mix of high-fashion and cutting-edge watch designs at promotional price points.
“It’s an excellent collaboration,” said Mark Abels, president of Selco Custom Time. “Steve brings his extensive experience to this endeavor as well as his aptitude for identifying the hottest and latest trends and styles.”
According to Abels, A*Belle Promotional Time watches are strongly influenced by European design trends. “These styles will add a whole new dimension to the selections currently available in the promotional timepiece market. They’ll turn some heads,” he said.
Soffa has worked in the promotional timepiece market for 12 years, and has built many popular and award-winning watch lines. “Selco has an impeccable reputation for longevity, quality and customer service,” he noted. “Add that to their position as the leading producer of custom medallion dial watches, and you’ve got an exciting new player in the promotional watch market.”
Although Selco’s catalogs will not be mailed until August, Abels has reported an “excellent response” from exclusive viewings of pre-production samples. “We’ve already arranged sneak previews with some distributors to gauge the response, and people are excited by what they are seeing,” he said. “Start looking for a few more previews at upcoming trade shows.”
Random samples and product images will be available in advance of the catalog mailing in August.
For more information, call (800) 947-3526.
