Houston-based Sierra Pacific Apparel Group awarded a Dell laptop computer to Linda Lough, a Philadelphia-based distributor for iPromoteu, at the Philadelphia ASI trade show this past May.
In an effort to promote its FeatherLite Twill, a full-front button-down shirt that is stain-resistant, soil-release and liquid-repellent, as well as cool, comfortable and lightweight, the apparel supplier gave away hundreds of men’s and women’s brilliant green FeatherLite Twill shirts during the show. Recipients were also given a ticket for a chance to win a Dell laptop computer.
Lough’s name was announced at Sierra Pacific Apparel Group’s new 20×20′ island booth, which combines its three labels—Sierra Pacific, Blake & Hollister and FeatherLite—all under one roof.
For more information, call (713) 688-4455 or visit www.featherliteapparel.com
