Washington-based SmartPower announced it launched an online video ad contest to promote its national marketing campaign on energy efficiency. The SmartPower Energy Smart Online Ad Challenge uses new media and online social networking to promote conservation and energy efficiency. Anyone can participate by submitting a 30-second public service announcement to SmartPower.
“Our YouTube online ad contest is not only an opportunity to win a $10,000 grand prize and be featured on national television,” said SmartPower president Brian F. Keane, “it is also a fun way to educate Americans about how to save energy, save money, protect the planet and promote national security.”
The goal of the contest is for the general public to create videos that show how energy efficiency helps Americans save money. SmartPower provides helpful facts on how to conserve energy on its Web site. Contestants are required to reference the SmartPower website and logo as well as the Energy Smart tips in their submissions.
Though open to everyone, SmartPower’s Energy Smart Ad Challenge is designed to target young adults and teenagers. The SmartPower Energy Smart Online Ad Challenge coincides with the organization’s recent decision to expand its mission beyond promoting and marketing clean, renewable energy to include energy efficiency. In addition to helping consumers choose clean-energy sources, SmartPower wants to educate Americans about ways they can conserve energy in their day-to-day lives.
About SmartPower:
SmartPower is a national, nonprofit marketing organization committed to promoting clean, renewable energy and energy efficiency. SmartPower’s mission is to build the clean energy marketplace by helping the American public become smarter about their energy use.
For more information on SmartPower, visit www.smartpower.org
