Serving a variety of customers spanning B2C and B2B spaces, StickerBros, founded in 2022 and operating out of Fort Worth, Texas, is a 10-person company committed to producing stickers at a level that exceeds commodity assumptions. The company, says founder and president Tom Christensen, offers, “custom-printed, online, print-on-demand stickers.”
For StickerBros, a common order, he says, is between 50 and 200 pieces. In addition to stickers, the company also produces vinyl banners and yard signs. These comprise about 10% of total business, and are almost always sold as add-ons to sticker-buying customers.
Asked to describe the company’s unique selling proposition — a hard thing to have in an increasingly crowded market — Christensen says the company prides itself on quality printing.
“There are lot of cheap and quick sticker companies out there,” Christensen explains. “We put more time and effort into it. We use only U.S.-made vinyls and materials. We’re trying to serve those [customers] who care more about quality than price.”
Because StickerBros regularly works at a higher quality level, it works with a lot of artists producing stickers for them. The stickers are then sold to the public on sites including Etsy. So at times, StickerBros is a small business that produces for micro businesses.
Acting on Opportunity
Prior to opening StickerBros, Christensen was (and still is) part owner of Craftmark, an industrial printing company that has produced OEM decals for products including truck trailers, AC units, and computer chips since 1957. He describes Craftmark as an “old-school decal printer” that did not have the character and identity to attract a new and differently oriented customer base, or an easy ordering process. Hence, StickerBros became its own established brand.
Christensen says he’s always been attracted to what he calls “pretty stickers,” and had advertised Jeeps and trucks for Rockstar Performance Garage. In so doing, he says he developed a deep roster of contacts in the automative customization space — a community he was able to leverage as he launched the StickerBros brand.
Read this feature on Wide-Format Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
