Working in sales today looks different than working in sales 10 or 15 years ago. In the past, a salesperson might have taken clients out to lunch, or they might have had a target number of cold calls to make each day. In a post-pandemic world where many people are hybrid or remote, sales strategies of the past might not translate to today’s digital age.
Here are some strategies from experts who have learned to adapt and thrive in today’s era of Zoom calls and emails.
Learn to Embrace AI
Linda Bishop, who is the founder and president of Thought Transformation and author of “The ChatGPT Sales Playbook: Revolutionizing Sales with AI,” believes that salespeople should be using artificial intelligence (AI) for more than just crafting emails.
“Right now what I see is most salespeople are using ChatGPT to help them write business development emails,” Bishop says. “But they’re not necessarily using it for all the other applicable ways that you can write things or brainstorm or do ideation [to come] up with an account strategy, or figuring out how to cross-sell. There’s so many different things you do in sales, which is why I love [it]. But ChatGPT can help you do all those [things] better.”
Bishop believes AI is a great tool that helps salespeople stay in front of clients, and she’s not alone in this.
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