Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn’t just novel—it’s a powerful engagement tool that cuts through digital noise and lands directly in the hands of your audience.
Let’s talk about one of the most exciting formats: mailers with built-in video screens. With thinner designs, sharper screens, and more interactive features, these dynamic pieces merge the tactile experience of direct mail with the storytelling magic of video.
Check out this example from a recent campaign here.
Why Video Mailers Work in 2025
Attention spans are shorter than ever. We’re constantly swiping, scrolling, and multitasking. That’s why physical mail—especially when it offers unexpected interactivity—has become such a powerful way to stop people in their tracks.
Video tells a story instantly. From facial expressions to tone of voice, video allows you to humanize your message in a way static images can’t.
People remember what they see and hear. Studies show viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
Read the rest of this story on Printing Impressions.
