Continuing the rebrand of all technology tools, Customerfocus.com, Costa Mesa, Calif., has added Technologo, Springfield, Pa., to its brand family under a new division called Customer Focus – Interactive Imaging. Artworktool, an HTML5 online designer with print-ready output, also joins Technologo as part of the new division.
The finance and operational leadership moves to the Customer Focus U.K. base, with further investment being made to the headcount at the North American sales office based in Philadelphia, led by Chris Glowacki, vice president of sales and marketing.
For more than a decade, Technologo has provided the promotional and personalized product industries with virtual sample technology, enabling users to apply a logo, text or message to a product image in seconds. According to a case study by Igo-Post, when a Technologo virtual sample is created on a website, customer engagement and order conversion substantially increase.
The move to the U.K. premises allows for a planned 300 percent increase in capacity for the leading 360-degree virtual samples through investment in capital equipment, automation, leading edge technology and highly qualified people.
“Technologo was one of the first companies to recognize the value of virtual samples in shortening the sales cycle and improving buyer engagement,” commented Deborah Wilkinson, who becomes the managing director of the new Customer Focus – Interactive Imaging division. “I am excited to be able to take the best of that great legacy and move it forward so that our customers enjoy the highest return on investment and their website visitors enjoy the optimal user experience.
“To start with, we’re revisiting the product packages and pricing so that features which could materially improve the user experience will be made more economical and accessible to use, even for smaller suppliers and distributors,” added Wilkinson. “We have a well thought out road map of new features and enhancements, which I’m looking forward to sharing with all of our customers.”
To learn more about how Technologo can help your business grow, please contact Chris Glowacki at (484) 445-4978 or [email protected]. To hear more about the new features and functions, email [email protected].
For more information, visit www.customerfocus.com.
