Technologo, a leading provider of interactive image solutions, has been chosen by international retailer Candy.com to deliver dynamic product personalization on its website.
Candy.com is a highly successful online retailer of confectionery, offering over 6,000 varieties of candy and confections to retailers, event planners, corporate candy buyers and consumers. Using Technologo’s unique interface, shoppers on Candy.com can instantly personalize products such as gourmet lollipops with text or images, then go straight to checkout for a seamless and engaging shopping experience.
“Technologo has been a great addition to Candy.com,” said Greg Balestrieri, CEO of Candy.com. “The software allows our customers to get a digital proof before they buy which is pivotal for the confidence of the customer to ensure they are getting what they expect. Customers enjoy the ability to customize even further with text and image options. The software is easy to customize and easy to use and implement. I highly recommend this product to anyone selling personalized or customized products online.”
Mike Betts, executive vice president at Technologo, said, “Offering onscreen personalization helps the customer visualize the finished product, and is proven to increase conversion from browsing to buying. The addition of rich media image makes each visit to your website unique and captivating. As consumers expect more and more from online retailers, Technologo offers a cost-effective and easy-to-implement solution to provide a truly individualized experience. We’re delighted to add a client of the caliber of Candy.com to the roster of successful companies utilizing Technologo on their websites.”
Technologo, a sister company of promotional products service provider Trade Only and member of Altitude Group Plc, is the world’s largest virtual sample service. Established in 1998, the company has developed several virtual sample applications, including 3-D options. The company’s services can be found on a number of industry websites including PromoMarketing.com’s search engine.
For more information, visit www.technologo.com.
