Terry Town, San Diego, has further defined its reputation in the market with the design and release of a dynamic new logo.
“Our previous logo did us well for over 20 years,” said Michael Del Bucchia, vice president of sales for Terry Town. “However, its nautical coloration was more representative of when we were mostly a towel company. Our blanket line is emerging as almost an equal, so we wanted our new branding to be a bit more retail and less seasonal in its impact.”
“It is also about our global commitment to social compliance and product safety”, said Aaron Bradley, national sales manager/director of compliance. “Our new logo, with its soft script font and blue tones is young and earthy. Our new branding represents the stability of Terry Town as a supplier partner, while being a company not afraid to evolve.”
For more information on Terry Town, visit www.terrytown.com.
