A lot of ink has been spilled over the years about the critical role paper selection plays in direct mail marketing campaigns. This blog post isn’t about that.
For one thing, it’s a big subject that deserves entire webinars, conference sessions, and content pieces. And samples, lots of them! So size, weight, finishes, sustainability, and of course, budget will have to wait.
For another, I want to talk more broadly about recognizing how paper can be sustainable as well as inspiring.
As something of a papertarian, I know how paper can fire up the imaginations of marketers, creators, and consumers everywhere. But up until a few years ago, I didn’t know much about the positive story about paper as a renewable resource. Sure, I recycled as much as possible personally, but there was so much I had to learn.
Read this full article at Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
