In recent years, the printing and packaging industry has seen the gap between the “haves” and the “have nots” widen as print shops have shifted from conventional print to full-service communication firms, just as many promotional products distributors have leaned into becoming one-stop shops and consultative partners with clients. The companies that are diving headfirst into convergence, embracing new technologies and dabbling with a healthy dose of risk, are the same companies that are flourishing.
Peter Schaefer, a partner at New Direction Partners, discussed 10 mega trends that are driving this success in the industry at PRINTING United Expo:
- Laser Focus on Efficiency
- Invest in Technology
- Maintain a Healthy Balance Sheet
- Solution Selling
- Be an Omni-Channel Provider
- Differentiate Yourself
- Focus on Industry Verticals
- Certifications
- Committed to ESG
- Open to M&A
Learn more about each of these trends in a recent article from Printing Impressions, whose parent company PRINTING United Alliance is partnered with ASI.
Read the full story on Printing Impressions.
