By Ilise Benun, marketing mentor
Today, my client, Christian, is going through his trash. He’s looking for the business cards he threw away after the last Chamber meeting he attended.
Why did he throw them away? Well, that was my question and here’s what he said: “Those people didn’t even talk to me. We didn’t make a connection. They just gave me their card.”
It sounded to me like Christian was insulted by their behavior and throwing their cards away was his way of punishing them.
You can guess what I told him: “Never throw business cards away. If someone gives you their card, use it.”
So, here’s what he’s going to do (if it’s not too late): Send a short follow up message saying, “We didn’t get a chance to chat, but I’d love to stay in touch by sending you my Small Biz Web Tips.” When they say OK, he’ll add them to his list.
I think Christian got my point: the focus of his marketing efforts should be to build his list. I hope it’s not too late to retrieve those cards from the trash.
Speaking of trash, if you want to back up your computer files online, I highly recommend Mozy. It’s free for the likes of my simple storage needs (maybe yours too) and provides much peace of mind. Check it out here: www.mozy.com. (If you sign up, enter this referral code: 3CJGB0.)
Tuesday, July 17th at 4:00 p.m. (1:00 p.m. PT), is the next Monthly Marketing Check In. If you have a marketing piece that needs feedback or an issue to discuss, sign up here by Fri., July 13th: www.profcs.com/app/netcart.asp?MerchantID=70223&ProductID=3591782
For more marketing tips, visit www.marketing-mentor.com.
