The New York-based Direct Marketing Association’s (DMA) Insurance and Financial Services Council announced that Tony Baldus, senior vice president of marketing and analytics for Marsh U.S. Consumer, Des Moines, Iowa, will receive its Direct Marketer of the Year Award and Marsh U.S. Consumer will receive its Company of the Year Award.
“This is the first time a single company has won both awards,” said Lisa Merizio Smith, director, DMA segment services. “We congratulate both Tony Baldus and Marsh U.S. Consumer on this wonderful accomplishment.”
“This recognition is an affirmation of the hard work and dedication of our entire marketing team, and solidifies Marsh’s position in the direct marketing industry,” said Baldus. “These opportunities only happen because of the tremendous support we get as marketers from our staff and management team.”
“These awards validate our never-ending efforts on behalf of our clients to provide them with the highest return of marketing investment,” said Rob McGinnis, president and chief executive officer, Marsh US Consumer. “This recognition will also inspire our colleagues throughout US Consumer, who lend their distinct talents to create a partnership in innovation, creativity and implementation that continue to make a difference for our clients and the entire industry. It is satisfying and important that our marketing capabilities are recognized both in the insurance industry and, more important, beyond.”
About Direct Marketing Association (DMA)
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the U.S. and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
For more information on the DMA, visit www.the-dma.org.
