Urban Marketing and Symphony Launch Nonprofit Web Services

Urban Marketing Network, Jacksonville, Fla. announced its Non-Profit Initiative powered by the Symphony Content Management System (SCM) provided by Symphony Technology Group, Palo Alto, Calif.. The goal is to assist nonprofit organizations by donating Web sites aimed at strengthening constituent relationships. SCM features applications for managing online fund-raising campaigns, events, content creation and constituent interaction.

Urban Marketing Network waived the Web site design and development cost for qualified nonprofit organizations with multiple chapters making this philanthropic effort a real solution for nonprofit organizations struggling with technology.

“The donation includes free Web site development for organizations with a featured national or regional Web site as well as all of its affiliated chapter Web sites,” said Charles Bryant, lead developer for Urban Marketing Network. He added, “By utilizing a shared database platform, we are able to have a positive effect on the communication channels of the entire organization while bolstering constituent relationships with its members and donors.” The SCM thereby alleviates the need for in-house technical staff and costly equipment.

SCM allows nonprofits to fulfill many of their fund-raising goals through targeted e-mail and Web notifications to donors. Membership Drives are managed and analyzed online, Web content is created and published with the click of a button, and events are better maintained to include online ticket sales. The system gives anyone with basic computer knowledge the ability to administer the Web site through the Internet.

“Many nonprofits offer invaluable programs and services that are essential to the community, and have not been able to take advantage of the Internet due to the high cost and technical expertise necessary to provide quality online solutions,” added Tracy Bryant, director of new business development at Urban Marketing Network.

For more information on Urban Marketing Network call (904) 683-9516 or visit www.urbanmarketingnetwork.com.

For more information on the Symphony Technology Group, call (650) 935-9500 or visit www.symphonytg.com.

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