While most companies use lengthy press releases and sponsored news stories to get the word out about the legal repercussions of using their trademarked names, Velcro just took an amazing approach to its battle.
The company released a music video entitled “Don’t Say Velcro” explaining that every time you use the word “Velcro” to describe self fasteners, you are hurting the actual Velcro brand.
The music video features a band of lawyers singing the company’s qualms, and pleading with the public to cease saying phrases like, “Velcro shoes” when the fastener isn’t actually Velcro brand.
The company also launched a Don’t Say Velcro webpage to explain more specifics about its case.
“It’s not about doing it for us, it’s about doing the right thing,” the website reads. “Successful brands around the world need your support to help protect trademark guidelines. Pledge to end the era of broken trademark laws.”
Watch the video below to enjoy the full hilarity:
