For print service providers (PSPs) looking to hire and retain talent, consulting content from a wide range of experts is beneficial. However, to appeal to the next generation of workers, it’s important to understand what their priorities are, what type of work environment they value, and what challenges might arise during the search for new talent.
Xiaoying Rong, professor, Graphic Communication Department at the College of Liberal Arts, Cal Poly in California, posed these very question to her students.
She summed up their responses, noting, “The top things that students mentioned when entering the workforce are financial stability and sustainable salary. The location of the job, supportive culture, respect for diversity, and willingness to learn from the younger generation at the workplace are also at the top of the list. The possibility of remote work can be attractive, too.”
That mentality was echoed by both Megan Mikami, account manager, and Emilia Thein, experiential designer, who were both just hired full time at Image Options in Foothill Ranch, California, after spending a year in the company’s robust internship/apprenticeship program.
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