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Archives: Articles

Articles

Gelato’s Henrik Muller-Hansen on Why the Printing Industry Is a Good Bet

The CEO and founder of Gelato, Henrik Muller-Hansen, sat down with Printing Impressions’ senior editor Toni McQuilken recently to chat about why he decided to bet big on the printing industry, and why he still believes there is a lot of opportunity and growth to be captured by savvy printers.

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Seeded Promotions Upcycles Tea Waste Into Grow Kits

The supplier says the new product helps reduce plastic waste while also providing meaningful employment to women artisans in India.

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Apparel Decorating Guide — Techniques, Tips & Tutorials

From foundational skills to advanced processes, this updated guide delivers everything decorators need to elevate their craft.

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Convergence Corner: Justin Washburn on Creating Repeat Business in Print & Promo

The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.

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Top Promo Takeaways From the November U.S. Jobs Report

Job gains in healthcare and construction and losses in warehousing represent opportunities and pain points for branded-merch companies.

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Paul Bobnak’s Top 3 Direct Mail Reports of 2025

Here’s a quick look at three of the top direct mail studies that I read this year, and why they were relevant to me.

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4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025, has found success with old-fashioned sales tactics.

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Diversification Is the Printing Industry’s Growth Engine

A recent visit to PRINTING United Expo showed how many unique and innovative products could be created using printing technologies.

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Counselor 2025 Product of the Year: Personalized Accessories

Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.

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The Smart Way To Add New Product Categories to Your Print Shop

Apparelist asked the experts how to weigh the pros and cons of bringing a new revenue stream in-house.

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