Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…
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Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…
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Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
Read MoreA good rule of thumb when designing a creative promotional campaign is “don’t get in the way of and anger an entire city’s bicycle community, especially when that city is kind of known for getting angry about things.” Naked Grouse, a brand of Scotch whiskey, didn’t abide by that rule when it chained bicycles that…
Read MoreFyre Festival was a complete failure almost from the jump. The most successful thing it did was birth two very good documentaries that are available on Netflix and Hulu. If you haven’t taken the time to see either one, here’s the quick version: A rich “entrepreneur” named Billy McFarland teamed up with rapper Ja Rule…
Read MoreTexas U.S. Representative and former punk rocker Beto O’Rourke has officially declared that he is running for president in 2020. And you know what that means: He’s adding to our growing amount of 2020 campaign merchandise, which seems especially robust this election cycle due to the large number of Democratic nominees swearing off big money…
Read MoreMovie writers and directors are pretty good at injecting humanity into characters by allowing them to be fans of real-life pop culture. A lot of times they use music as ways to flesh out characters and make them more relatable, more human. It’s also a way to make the time period setting more authentic. “Captain…
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Check out this little coaster that looks like a rug. Isn’t it cute? It even has a fun little name: Mug Rugs! They’re all over Amazon, and they come in all sorts of different designs. We love seeing new ways to create a common household product, especially if it…
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BIC Graphic North America, Clearwater, Fla., announced that it has hired Blair Hawley to fill the newly-created role of chief operating officer. Hawley will assume leadership of manufacturing, customer service, procurement, inventory, supply chain management, logistics and planning, and will report directly to CEO David Klatt, whom the company hired last February. Hawley’s background includes…
Read MoreThere’s a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it’s just…
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