When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.
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Taco Bell just announced this week that it will partner with Brooklyn artist Ricardo Gonzalez, known as It’s a Living, for special edition uniforms.
Read MoreFanatics just announced that it has acquired Panamanian sports apparel wholesaler Fexpro. Fexpro creates licensed apparel for major sports leagues in Latin America, like the NFL, NBA, and MLB; as well as international clubs like Paris Saint-Germain, Real Madrid and FC Barcelona, giving Fanatics an even larger international reach. “[Fexpro CEO] Alberto [Bassan] and the…
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Sportsman Cap & Bag’s Imperial brand was named the official licensed headwear of Major League Pickleball (MLP). It’s the first official licensed headwear for the league, in a sport that’s been growing in popularity, attracting endorsements and growing its promotional footprint. “As a trusted partner of MLP, we’re honored to be named their ‘official licensed…
Read MoreThe Chicago Cubs are doing a theme night based on an “I Think You Should Leave” skit involving complicated shirts. In our opinion, there should be more room for wacky fun in baseball. Take a look at the minor leagues and you’ll see plenty of it.
Read MorePatagonia is suing Nordstrom over selling counterfeit polyester apparel that claimed to be made with organic cotton. With Patagonia’s mission of environmentalism and fair practices, fake apparel could damage the brand’s reputation. It’s also bad for the end-user.
Read MoreGolf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. Being that Fowler has always been a trend-setter, this hydration choice could have an impact on everyone who sells golf-related promos.
Read MoreFruit Union Suisse, a Swiss fruit farmer’s organization dating back more than 100 years, reported that Apple is trying to keep them from using the apple in their logo.
Read MoreSocial media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
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Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…
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