The Arizona Coyotes just appointed fashion designer Rhuigi Villaseñor as its creative strategist. What this means is a greater focus on branding and quality merchandise. That idea has been used at other businesses like fast food lately, and this move shows that it’s the future of promo branding.
Read MoreAuthor: Brendan Menapace
Safety Made Acquires Assets of Ready 4 Kits
Safety Made, Keene, NH, announced that this week it has acquired the assets of Ready 4 Kits. The two companies share some history, with Safety Made president Paul Dubois getting his start at Ready 4 Kits until leaving in 2017 to start Safety Made. With this acquisition, Ready 4 Kits will become a brand within…
Read MoreCNN Employees Were Upset by Poorly-Timed Promotional Gifts
CNN staffers are upset after their larger parent company Warner Bros. Discovery announced layoffs and budget cuts, but that everyone still employed would receive a branded vest! Some employees received bizarre plaques after being let go by the company.
Read MorePlanning for Holiday and Seasonal Promotions Year-Round
Labor Day weekend marks the unofficial end of summer and the unofficial start of the holiday season. That means it’s time to really think about holiday-themed gifts. We don’t like being those people who put up a Christmas tree seconds after the last trick-or-treaters leave, but from a business perspective, it’s best to begin sooner…
Read MoreUniversity of Florida Celebrates Tom Petty Day with Apparel Collection Benefitting Charity
The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…
Read MoreCooling Roof Paint and Fruit Juice Ink: Creative Ways to Tell Brand Stories
A good signage campaign tells a brand’s story. Some companies are taking that message to heart down to the literal ink it prints with. Coors Light and Dole just debuted environmentally-conscious signage campaigns with equally green inks.
Read MorePeloton Loses Lawsuit Against Lululemon to Prove It Didn’t Steal Designs
Peloton lost its lawsuit seeking a court declaration that it did not infringe on Lululemon’s intellectual property. After counter-suing Lululemon, a court dismissed Peloton’s claim that it did not infringe on Lululemon’s intellectual property.
Read MoreWilliams-Sonoma Inc. Expands Branded Merchandise, Corporate Gifting Capabilities
Williams-Sonoma Inc. announced that it’s expanding its presence in the business-to-business and branded merchandise arena, offering more corporate gifting and custom merchandise options. Customers will be able to shop from brands under the Williams-Sonoma Inc. umbrella, like Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation, and Mark…
Read MoreSupplyLogic WebbMason Acquired by Gallant Capital Partners
Just three months after SupplyLogic and WebbMason Marketing announced that they would merge the two companies, the combined company (SLWM) announced today that it has been acquired by Gallant Capital Partners, a Los Angeles-based investment firm. “SLWM represents an opportunity to invest in a rapidly growing marketing services provider and partner with an outstanding team,”…
Read MoreMcDonald’s Is Selling Adult Happy Meals that Double as Streetwear Collaborations
McDonald’s is selling a Happy Meal specifically for adults as part of a tie in with streetwear brand Cactus Plant Flea Market. It comes in a special branded box, and includes a figurine of a classic McDonald’s mascot (with a twist).
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