That Old Hollywood Magic

No longer reserved for award shows and weddings, the bow tie is enjoying a fashion revival. Read on for my take on this classic accessory.

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Living on the Edge

Fall fashion flirts with the dark side. Read on to learn more about these edgy trends, and ask yourself: Are you Joan Jett or Faith Hill? 

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99 Problems: An ineffective promotion shouldn’t be one

Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.

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Savor the Flavor

Halloween. Thanksgiving. “I Can’t Believe How Much I Ate Last Month” Day (a.k.a. New Year’s Day). The fourth-quarter is filled with food-friendly holidays, making promotional snacks and chocolates the perfect gift.

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Your Pop Culture Fashion Wish List

From Tom Baker’s wool scarf to Alex P. Keaton’s sweater vest—what item from a TV or movie character’s wardrobe is on your must-have list?

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I Don’t Want My MTV: When celebrity fashion takes a very wrong turn

The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.

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