Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make me want to brag about you.
Read MoreThe Only Marketing You Need
Author: Paul Kiewiet
So What’s Holding You Back?
Are you afraid to fail? Or are you afraid to get started because you might fail? The late TV preacher Robert Schuler famously said, “What would you try to do, if you couldn’t fail?” Do you dare to dream big? Your realities can only be as big as your dreams.
Read MoreWhat’s More Important to You Than Money?
We often get so caught up with “making our numbers,” and trying to earn a living and pay the bills that we come to believe that we work to make money.
Read MoreDo You Want That Job?
If you want to become a part of your clients’ team and you want to become more than a vendor, change your approach. Quit being a salesperson and become a key employee.
Read MoreLessons from an Auto Repair Shop
Four years ago, we brought our car into a neighborhood mechanic’s business. It looked pretty typical from the outside—two bays, cinder block building and a NAPA sign and display or two inside. Cliff, the owner, had just moved back to Michigan and had the entrepreneurial spirit.
Read MoreAre You Selling What They Are Buying?
You must remember this: Your customer is not buying a promotional product. They are buying the benefits that promotional products deliver. They are buying the thrill of sharing their company’s brand, image and stories with their audiences. They are buying a gift that will share their values and promises with people they want to have a deeper and stronger relationship with.
Read MoreQuit Trying to Be Everything to Everyone
Ever think about how much more you could accomplish if you would focus on less? Get out of the idea that you can do it all and get really good at just a few things. Be very mindful of what you want your business to look like.
Read MoreThey Want to Love You
It’s easy in sales to fall into a bit of a battle-worn mindset. Salespeople face rejection, get stood-up, are misunderstood, get taken advantage of, are shopped, make the sale and then don’t get paid—or get paid way beyond terms. It’s amazing that more individuals in sales don’t suffer from post-traumatic stress disorder. Or maybe we do.
Read MoreHow Did You Allow Yourself to Become a Commodity?
If that’s your question, here’s the snarky answer: Because you allowed it. An even more indicting answer might be because you encouraged it.
So what is commoditization? It’s the process that your buyers followed to reduce their buying decision to the lowest common denominator, price.
Read MoreGet Emotional
People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the logic, but how can you create some emotional points of difference?
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