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Author: Sara Lavenduski

ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025

An economically challenging year led to distributors searching for tried-and-true items and lower-cost alternatives to retail brands.

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5 Must-Know Facts About Print on Demand

In this ASI Learning Network course, ASI Media’s Theresa Hegel gives an overview of the technology and how it can lead to more sales.

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3 Goals for Distributors’ First 3 Months

In this course on the ASI Learning Network, Christina Mendola, executive director of distributor services at ASI, shares her top goals for new distributors in their first 90 days of business.

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6 Industry Firms Named to the Entrepreneur Franchise 500 List

Six print and promo franchise companies have been named to Entrepreneur Magazine’s 2026 Franchise 500 list.

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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.

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ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.

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ASI Orlando 2026: Full Recap of the Show

The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 suppliers.

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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.

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ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.

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3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expertise for expanding client bases with this attention-grabbing marketing tactic.

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