Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
Read MoreAuthor: Sara Lavenduski
More Than 900 Industry Members Attend ASI Media Webinar on Tariffs
In the highly anticipated session, Tim Andrews, president and CEO of ASI, and Chris Ruvo, executive editor of news and content strategy for ASI Media, discussed the recent tariffs implemented by the Trump administration and what they could mean for promo.
Read MoreThe Current State of Nearshoring in Mexico
Scott Edidin and Scott Pearson of supplier 6AM Sourcing discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.
Read MoreObituary: Fred Albrecht, Proforma Albrecht & Co.
The longtime co-owner of one of promo’s most successful distributorships and the 2024 Counselor Lifetime Achievement Award honoree passed away on Jan. 23.
Read MoreSt Regis Group Announces Rebrand
Moving forward, the Counselor Top 40 supplier will be known as SRG.
Read MoreRoss Silverstein Launches New Firm for Industry Sales Reps
The former president and CEO of Counselor Top 40 distributor iPROMOTEu is now the CEO of the Association of Promotional Products Salespeople that offers support for industry professionals.
Read MoreForecasting 2025 Promo Trends
Mary Furto of Counselor Top 40 supplier PCNA discusses consumer purchasing habits and their impact on industry products on the cusp of a new year.
Read MoreBusiness Costs Mount as Canada Post Strike Enters Fifth Week
The postal service and the union remain far apart on a number of key issues. Meanwhile, the stoppage is having a real impact on both private citizens and businesses.
Read MoreUnionized Postal Workers Continue To Strike in Canada
As the stoppage enters its third week, the parties are still far apart on key issues.
Read MoreTrump Pledges ‘Day One’ New Tariffs on Mexico, Canada & China
The import duties, if enacted, could complicate cross-border promo products commerce in North America and drive up the cost of sourcing merch from manufacturers in the levied nations.
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