Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.
Read MoreASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
Author: Sara Lavenduski
3 Proven Ways To Build a Self-Promo Campaign
In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expertise for expanding client bases with this attention-grabbing marketing tactic.
Read More5 Insights for Building Strong Supplier-Distributor Partnerships
Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tips in a recent Quick Hit video on the ASI Learning Network.
Read More4 Ways to Use Popular Trends as Inspiration for Promo Campaigns
Promo product trends are now keeping pace with the quick-moving consumer market, and that means distributors can meet end-buyer and recipient demand faster than ever before.
Read MoreCargo Plane Inspections After Deadly Crash Could Lead to Shipping Delays
Nearly 10% of UPS’ planes and 5% of FedEx’s have been grounded for inspections and repairs that could take months.
Read MorePCNA Promotes Emily Douglas to VP of Revenue Operations
Douglas joined the Counselor Top 40 supplier in 2018 and was most recently the director of strategic sales.
Read MoreSRG Becomes Exclusive Supplier of All American Writing Instruments Products
The Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.
Read MoreTrump Administration Ends All Trade Talks With Canada
The move comes after President Trump accused the Ontario provincial government of inappropriately airing an ad from 1987 featuring then-President Ronald Reagan. Trump has since said he’ll also implement a new 10% tariff on Canadian goods in response.
Read MoreASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
Read MoreASI Power Summit 2025: Day 1 & 2 Wrap-Up
Session topics included technology advancements, the state of the economy and where promo companies stand heading into the fourth quarter of a tumultuous year.
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