Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
Read MoreThe 7 Most Common Direct Mail Mistakes (and How To Avoid Them)
Author: Summer Gould
7 Proven Strategies To Boost Direct Mail Response
With digital overload and inbox fatigue, consumers are actually more receptive to physical mail when it’s done right.
Read MoreIs Your Direct Mail Average?
Average direct mail doesn’t cut it anymore. But, when done right, it continues to outperform many digital channels. Here’s what works.
Read MoreUsing Identity Marketing To Elevate Your Direct Mail Campaigns
A direct mail campaign needs to do more than sell — it should inspire transformation. That’s where identity marketing comes into play.
Read MoreSupercharge Your Direct Mail With Video in 2025
Pairing video with direct mail is a powerful engagement tool. Here are some ways to creatively implement it.
Read MoreThe Ultimate Guide To Setting Direct Mail Goals That Work
Before launching your next campaign, take the time to define your objectives. Setting the right goals is crucial — without them, your campaign is just a shot in the dark.
Read MoreEndless Fun With Direct Mail
Endless folds offer a unique way to showcase your product or service, ensuring your piece stands out and is remembered. Because this format is uncommon, it creates a strong impression and is often shared with others.
Read MoreWhy Dimensional Mail Works
If you’re looking to break through the noise and get your message in front of customers, dimensional mail might just be your secret weapon.
Read MoreFrom Mailbox to Memory: Creating Impact Through Touch
When designed thoughtfully, tactile mail creates memorable and shareable experiences. It’s not just about sending mail — it’s about creating a physical connection.
Read MoreThe Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
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