Of all the costs that go into making a promotional product, quality costs are often the hardest to appreciate.
Read MoreChannel: My Two Cents
Sell Your Strengths, Respect Your Competitors
Raise your hand if you like negative campaign ads.
No hands? I’m not surprised.
If You Sell Promotional Products, Learn to Read a Test Report
I know, I know. Boring technical jargon. It’s all true. But unless you have someone else in your company to take care of this for you, you can’t afford not to know how to read a test report.
Read MoreIs It a Toy? We May Find Out Soon.
Think you know a toy when you see one? We should soon find out if the Consumer Product Safety Commission agrees with you.
Read More“Good morning. I’m calling from the Consumer Product Safety Commission.”
It isn’t hard to imagine how the call would go.
Read MoreThe Problem with Test Reports
It was one of our hottest selling bags and we were flat out-of-stock. At least a dozen backorders had already piled up by the time the container with 150,000 new pieces finally arrived at our receiving dock.
Read MoreProblem or Opportunity for Promotional Products Distributors?
At a Harvard program I enrolled in many years ago, the great Marty Marshall taught us the three most important words in the marketing lexicon: What’s going on?
Read MoreWhat Matters Most is Protecting Your Customer
It started with such a simple and noble objective—protecting children from lead and other toxins.
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