The best thing we can do as garment counselors is to make our clients look like heroes to THEIR end-users. The perfect apparel category for that? Jackets.
Read MoreCategory: Apparel
The Art of Design: Under Armour Suits and the Sochi Games
Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
Read More3 Oscar-inspired Products for Celebrating Hollywood’s Big Night
The Academy Awards are fast-approaching, and who doesn’t like to have a little fun at Hollywood’s expense? Here are 3 products that are sure to win the award for “Best Oscar Party.”
Read More9 Ways to Use Pantone’s Color of 2014
Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.
Read MoreApparel with Live Moving Animation is Here, and It’s Pretty Cool
Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?
Read MoreThe Toronto Star’s “I Got Hired at a Bangladesh Sweatshop. Meet My 9-year-old Boss”
Last Friday the Toronto Star published an article about one of its writers going undercover in a Bangladesh sweatshop. It’s an incredible piece, and one I think everyone in our industry should read.
Read MoreWork Smarter, Not Harder!
With today’s tough economy and overall tighter company budgets, it’s no wonder your clients are becoming more demanding and wanting more from you in a shorter turnaround time. With so many balls in the air, and only two hands to catch them all, working with a smart supplier who can truly be a partner to you will make a world of difference.
Read MoreCotton or Nothing?
A new movement demands 100 percent cotton in all garments. What about high-quality synthetic tech fabrics?
Read MoreReview of Spring 2014 New York Fashion Week
What to look for in spring 2014: purple, blue, cubism and metallics.
Read MoreNeons – For Standing Out or Saving Lives?
Duality. Utility. Form meets fashion. Isn’t that how many of our sportswear trends are developing these days? Shirts that work. Jackets that move. And now we have colors that captivate and catapult us out of harm’s way.
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